A short-film series by The Brand Historian™
The Stories They Told
How advertising campaigns became cultural truths. 31 short films, each under two minutes, each ending on the lesson a brand can use.
Every one of these is the same story told a different way: somebody stopped selling the product and started telling a story a human being could repeat on the way out of the room.
Oxydol (P&G) / 1933
The soap that invented the soap opera
If your customer cannot see themselves in your ads, build a character they can see themselves in.
MasterCard / 1997
Where Priceless came from
Bring your customers into the room and listen for the words that keep popping up.
Harley-Davidson / 1981
Thirteen people bought it back
Take the word people throw at you and build a home inside it.
Want these told in your room?
Every keynote is built from stories like these
Each one is retold for your industry, with the lesson your audience can put to work the week they get home.
