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What Will They Say About You? | Free exercise
Choose what you want someone to remember, find a real story that demonstrates it, and build a brief you can copy or save.
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Bring a question about your brand, your message, or the stories you’re telling. In a one-to-one session, we’ll work through your challenge and identify practical next steps.
A free exercise with The Brand Historian™
What Will They
Say About You?
Someone is telling a friend about you. Everything you’ve worked so hard to build gets reduced to a few sentences. What do you hope they say?
Find one thing you want remembered, a real moment that demonstrates it, and somewhere to tell that story. Leave with a brief you can put to work.
Here’s what we’re working toward
A furniture store wants to be known for looking after its customers.
The claim. “We put our customers first.”
A moment someone could retell. A chair arrived damaged before a family gathering. The team found a replacement and delivered it before the guests arrived.
Somewhere to tell it. The delivery information page, where a customer is wondering what happens if something goes wrong.
A hypothetical example. Your story will come from your own experience.
No email needed. Three short steps. Rough answers are welcome.
- 1. What to remember
- 2. A real moment
- 3. Put it to work
Yours to keep and put to work
Your first story brief.
Your words and your experience, brought together. Read them back and change anything that doesn’t sound like you.
What Will They Say About You?
A story brief from the Brand Clarity Framework™
- The conversation that matters
- What I want remembered
- What was happening
- What I actually did
- What changed
- How this supports what I want remembered
- Where I could tell this story
- What someone actually said
One thing to do next
Built from your answers, with the Brand Clarity Framework by Chirag Speaks, The Brand Historian. chiragspeaks.com/brand-clarity-framework
Select and copy your brief
Find out what actually lands.
Tell this story to someone who resembles the person you want to reach. Then ask what they would tell a friend about you. Their words give you something real to compare with your intention.
What you hope they remember
You don’t need to match word for word. Look at whether they took away the quality you wanted to demonstrate.
Keep going with Chirag
Where do you want to take this?
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Join the newsletterWant to work on your brand together?
Bring your brief to a private session. We’ll work through what your story communicates and where it belongs in the way you talk about your work.
Book a private sessionA paid one-to-one session. Review pricing and availability before booking. Copy your brief to bring it with you.
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Planning an event? Explore how Good Brands Don’t Whisper can help your audience get clearer about the stories they tell.
Request the speaker packetYour answers stay in this browser during the exercise and are not sent to us. No email is needed to see, copy, or print your brief.
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One brand story, one insight, every other week. The archive is open.
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Request by email →What will you learn?
The Brand Clarity Framework
The three moves every resource is built on.
1
Key Brand Echoes™
Find the simple words you want the world to hand back to you.
2
The 8 Resonance Story Types
Turn those words into the stories people actually connect to: Origin, Values, Offering, Audience, Societal, Mythos, Future, and Collab.
3
Brand Curiosity Theory
Know when and where to tell each story, guiding your audience from first glance to loyalty.
