Filming this one now.
The episode lands here the day it publishes. Until then, the story is below.
The Stories They Told / Episode 02
Where Priceless came from
In 1997 every channel was saying credit cards were evil. Instead of arguing back, MasterCard brought customers into a room and listened. People admitted they were buying things they could not afford, and then came the sentence after the admission: I bought the TV we couldn't afford, but now my whole family finally has dinner together. That smile on my son's face? Priceless. They heard it in that room and repeated it for decades.
The lesson
Bring your customers into the room and listen for the words that keep popping up.
