Guinness / 1827 onward
How an Irish beer became part of a Nigerian story
1:19 / A short film by Chirag SpeaksWatch on YouTube
A brand can arrive from somewhere else and still become part of the way people see themselves. This film looks at Guinness in Nigeria, the relationship between a global product and local identity, and the stories that help a brand become familiar.
The question to take with you
Are you asking people to understand where your brand comes from, or giving it a place in their own story?
A closer look at the history
Different places and dates matter.
Guinness identifies its first recorded shipment to the African continent as Sierra Leone in 1827. It dates the brewery at Ikeja, Nigeria, to 1962.
Those are distinct events. The film brings several stages of the brand's African history together; the sources help separate that chronology from the interpretation about identity.
Where would you like to go next?
