https://chiragspeaks.com/story-coca-cola-santahttps://chiragspeaks.com/assets/img/series/coca-cola-santa-share.jpgHow Coca-Cola helped shape the Santa we recognizeWhen you picture Santa, you probably see a warm smile, rosy cheeks and a red suit. Coca-Cola did not invent that image, but it spent decades putting its own version in front of people. This film looks at Haddon Sundblom, the illustrator behind those ads, and the role repetition played in making a commercial image feel familiar.https://www.youtube-nocookie.com/embed/B8x56ALTe7k932026-03-18T15:02:11-07:00https://chiragspeaks.com/story-listerine-halitosishttps://chiragspeaks.com/assets/img/series/listerine-halitosis-share.jpgHow Listerine turned bad breath into a social fearA mouthwash ad asks you to worry about your breath. Then it asks you to worry about what your breath might cost you. Listerine's advertising connected a physical condition with rejection, embarrassment and marriage. This film follows the story a brand told to make its product feel necessary.https://www.youtube-nocookie.com/embed/6hmCSHMQAwM832026-03-19T14:31:03-07:00https://chiragspeaks.com/story-mastercard-pricelesshttps://chiragspeaks.com/assets/img/series/mastercard-priceless-share.jpgHow Mastercard made a moment feel PricelessA father takes his son to a baseball game. There are things he can pay for, and then there is the moment he came for. Mastercard built a campaign around that distinction. In this film, you and I look at how a financial product found a place in the stories people wanted to tell about their lives.https://www.youtube-nocookie.com/embed/YnOJZlwjRKg862025-12-11T13:41:48-08:00https://chiragspeaks.com/story-nestle-japan-coffeehttps://chiragspeaks.com/assets/img/series/nestle-japan-coffee-share.jpgNestlé, Japan and the story of an acquired tasteWhy do some tastes feel like home while others feel unfamiliar? This early film explores a widely circulated account of Nestle using coffee-flavored sweets to build familiarity in Japan. It raises a useful question about memory and habit, while the historical explanation needs more care than a short story can give it.https://www.youtube-nocookie.com/embed/ctTOP0bXt-U842026-03-23T20:39:27-07:00https://chiragspeaks.com/story-de-beers-diamond-is-foreverhttps://chiragspeaks.com/assets/img/series/de-beers-diamond-is-forever-share.jpgHow a diamond became a promiseYou want to tell someone what they mean to you. How did a diamond become one of the things you reach for? This film follows De Beers, Frances Gerety's A Diamond Is Forever line, and the relationship between a product, a symbol and the expectations people bring to a proposal.https://www.youtube-nocookie.com/embed/0QPYXbdP5eo932026-03-25T14:26:40-07:00https://chiragspeaks.com/story-lucky-strike-torches-of-freedomhttps://chiragspeaks.com/assets/img/series/lucky-strike-torches-of-freedom-share.jpgWhen a cigarette was sold as freedomA woman lighting a cigarette in public could be making a statement. Edward Bernays saw a commercial opportunity in that statement. This film looks at the Torches of Freedom publicity campaign and the uncomfortable power of connecting a product with an identity people want to claim.https://www.youtube-nocookie.com/embed/b0QWpMdDZWM792026-03-28T14:26:25-07:00https://chiragspeaks.com/story-kodak-memorieshttps://chiragspeaks.com/assets/img/series/kodak-memories-share.jpgHow Kodak made a place in our memoriesYou have a birthday, a holiday or a family gathering. At some point, someone asks for a picture. This film looks at Kodak's role in making photography more accessible and connecting the camera with the moments people wanted to keep.https://www.youtube-nocookie.com/embed/6DZvApHYAMQ802026-03-31T14:28:26-07:00https://chiragspeaks.com/story-kfc-christmas-japanhttps://chiragspeaks.com/assets/img/series/kfc-christmas-japan-share.jpgHow fried chicken found a place at ChristmasJapan had Christmas lights, parties and celebrations. KFC offered a specific answer to another question: what should we eat? This film follows the Kentucky for Christmas campaign and how a brand found a place in a holiday people were making their own.https://www.youtube-nocookie.com/embed/l7cDKiTjFYs882026-04-03T08:34:39-07:00https://chiragspeaks.com/story-michelin-guidehttps://chiragspeaks.com/assets/img/series/michelin-guide-share.jpgHow a tire company became a guide to dinnerYou are planning a trip. You need to know where to go, where to stop and where to eat. Michelin put practical answers in a guide for motorists. This film follows the relationship between that little book, a tire business and the restaurant authority it eventually became.https://www.youtube-nocookie.com/embed/dTnrMAy-nqM1002026-04-06T08:34:35-07:00https://chiragspeaks.com/story-guinness-nigeriahttps://chiragspeaks.com/assets/img/series/guinness-nigeria-share.jpgHow an Irish beer became part of a Nigerian storyA brand can arrive from somewhere else and still become part of the way people see themselves. This film looks at Guinness in Nigeria, the relationship between a global product and local identity, and the stories that help a brand become familiar.https://www.youtube-nocookie.com/embed/0jd4xZNyAHY792026-04-09T08:34:41-07:00